article archive
August 2005
'One Minute Wellness' aims for
NY Times Best Seller list
In 2002, a phenomenally successful book, "The One Minute
Millionaire" by Mark Victor Hansen and Robert G. Allen,
helped hundreds of thousands of readers build the business
of their dreams ‑‑ and created a multitude of
millionaires.
Dr. Ben Lerner author of the New York Times Best‑Selling
book, "Body by God," and co‑author Dr. Greg
Loman asked themselves, could people learn to create wellness
as quickly as they can learn to create wealth? What if there
were a "One Minute Wellness" method that could
give people back their health and their hope in their futures?
Luckily,
Drs. Lerner and Loman didn't just come up with ideas ‑‑ they took actions that turned those
ideas into reality and the result is a book coming out this
month called "One Minute Wellness."
The formal "mission" of the book, say the authors,
is "to create beneficial publicity, credibility, and
clarity for Chiropractic while continuing to show chiropractors
as the wellness leaders and key health resource in their
communities." Before enthusiastic audiences, they explain
its message more succinctly, saying: "The only hope
for the world is chiropractic."
Like "The One Minute Millionaire," Lerner and
Loman's book is actually two books in one. First, printed
on the left hand pages, is a fictional tale ‑‑ inspired
by a true story ‑‑ of a chiropractor who helps
people maximize their health. The facing pages are filled
with the principles, technology, and action steps that can
help readers make true, dynamic shifts toward wellness.
Individual
sections of the book provide valuable information and advice
on how to:
*** Take charge of your own health and happiness
*** Load up
on the Five Essentials for Maximized Living
*** Get more of
your body's most important nutrient‑‑oxygen
***
Capitalize on the incredible power of chiropractic care
***
Tune into your body's own blueprint for wellness
*** Reprogram
your perceptions about stress and relationships
*** Eat delicious
foods that manage your weight in a way that popular diet and
exercise plans simply can't.
"It's about total aliveness," say the authors. "And
it never fails."
Lerner and Loman's track record shows business savvy along
with a great passion for chiropractic, making the odds pretty
high that the book will "never fail" either. There's
a good chance, like "Body by God," that "One
Minute Wellness" will become a runaway best seller.
Their marketing plan calls for more than 30,000 pre‑orders
to make the prestigious New York Times Best Sellers list
(as the first book to focus specifically on chiropractic!).
Helping
Lerner and Loman achieve that goal are a number of top chiropractic
leaders: Drs. Christopher Kent, Patrick Gentempo, Bob Hoffman,
Gerald Clum, Fabrizio Mancini, Guy Riekeman, Terry Rondberg,
Mathew McCoy, Daniel Murphy, Nick Athens, Jennifer and Palmer
Peet, Stu and Terry Warner, Lise Cloutier and Mike Reid,
Marty and Tony Nalda, Erik Lerner, and Dan Yachter, all of
whom are contributing authors. Other contributors include
Dr. Joseph Mercola and Bruce Lipton, PhD.
In addition, "One Minute Wellness" will be promoted
at Dr. Mercola's website (www.mercola.com), which has been
ranked as "the most visited natural heath content site" by
alexa.com, a web rating company owned by Amazon.com. It ranks
higher than the Life Extension Foundation, the Atkins Center,
Prevention Magazine and websites by Deepak Chopra, Andrew
Weil and Julian Whitaker.
Lerner and Loman have also set up
a distribution network for the book, awarding "bonuses" to
doctors who buy copies in volume.
Doctors who buy 50 books will
receive a special advance electronic excerpt of the book,
literature that will help them promote One Minute Wellness,
and a special four‑message
audio series including interviews with Drs. Terry Rondberg,
Pat Gentempo, Gerald Clum, Chris Kent (a $350 value). The
cost is only $999.
To learn more about the book, or to order
call (877) 922‑4266
or e-mail sales@thebodybygod.com.